This is How You Connect with Mommy Bloggers

On Sunday night, I attended a special event for Silicon Valley Mom's Group.  Yes, I've said it before and I'll say it again, SV Moms is the BEST community to be included in (and no, it isn't just because of the fun events and the awesome swag).  This event was put on by LeapFrog. 

Except for one request to get us to check out their new community site, there was no product pushing.  Sure, LeapFrog had a slew of products in the back of room - everything from Fridge Farm to Leapsters to Tag Reading System to the brand new Didj.  But that wasn't the focus of the night.  LeapFrog recognized that they way to reach moms (and we all know we control the spending in nearly every household) was to SHOW us WHY LeapFrog CARES about EDUCATION.

Instead, LeapFrog invited Dr. Anne Cunnigham lead a discussion on the importance of reading.  I twittered some of the big points of the night, but the gist of the talk was about exposing your child to rich language to improve their reading skills.  What that means for pre-K kids and younger is reading at least 30 minutes a day with a variety of books.  And if you're thinking "there is no way my three year old will still for 30 minutes." No worries.  Dr. Cunnigham suggested books on CD in the car or background at home, reading to them while the kids play, and getting older kids to read to the younger kids (double whammy, people!).  If you have older kids, read to your kids  one or two grade-levels ahead of them.  That way, they continue to get exposed to new words. 

We had a great discussion talking about everything from kids who started reading early, to bilingual kids who seem to be falling behind their single-language friends (don't worry, they will catch up), to the importance of the 3rd grade.  I didn't even know the 3rd grade was important.  But apparently (and this was backed-up  by the two 3rd grade teachers in the room), Third Grade is when reading curriculum moves away from phonics and focuses on vocabulary.  Children who haven't been exposed to a diverse vocabulary can easily fall behind.  As early as the fourth grade, children basically decide if they will be lifeline readers based on their confidence level in reading.  So the more you expose your kids to rich vocabulary, the better readers they will become. 

And this is where LeapFrog comes into play.  Without ever pushing a product down our throats, we learned about the importance of reading.   LeapFrog is committed to creating products that challenge kids to read in a fun, interactive way.  For me, the night wasn't about the products.  It wasn't about LeapFrog.  It was about getting a group of moms together to discuss a topic that is important to us (educating our children)... and just so happens to be important to LeapFrog. 

At the end of the discussion, LeapFrog passed out goody bags for all the moms with toys appropriate to the ages of our children.  How cool is that?  I asked more questions about products and was more willing to give my opinion on products we already owned (like the fab Word Whammer) because I knew that the night wasn't about selling us on LeapFrog.  It was about showing us LeapFrog's passion for getting children exposed to reading skills. 

When I arrived home, I was giddy with excitement about the new LeapFrog toys that "Santa" will be bringing to our house this year.  I know that Darius is going to love them.  Now if only I can hold out until then.  We were a LeapFrog family before this event, but we are for sure die-hard supporters now.